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      • 簡(jiǎn)介:浙江理工大學(xué)碩士學(xué)位論文基于發(fā)展心理學(xué)的兒童中期家具設(shè)計(jì)研究姓名姚雯吉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師潘榮20100322
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        上傳時(shí)間:2024-03-03
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      • 簡(jiǎn)介:河南大學(xué)碩士學(xué)位論文基于員工視角企業(yè)聲譽(yù)內(nèi)容結(jié)構(gòu)及其相關(guān)研究從心理學(xué)的態(tài)度角度姓名趙劍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)應(yīng)用心理學(xué)指導(dǎo)教師李永鑫20100501均有部分中介作用。關(guān)鍵詞基于員工視角企業(yè)聲譽(yù);組織自尊;組織認(rèn)同Ⅱ
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        上傳時(shí)間:2024-03-03
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      • 簡(jiǎn)介:學(xué)校代號(hào)學(xué)號(hào)密級(jí)10532S05081039湖南大學(xué)碩士學(xué)位論文基于工業(yè)設(shè)計(jì)認(rèn)知心理學(xué)的消費(fèi)者購(gòu)買決策行為研究L‘THERESEARCHOFTHECONSUMERDECISIONBASEDONCOGNITIVEPSYCHOLGICALOFINDUSTRIALDESIGNBYMUXINGBECHONGQINGINSTITUTEOFTECHNOLOGY2005ATHESISSUBMITTEDINPARTIALSATISFACTIONOFTHEREQUIREMENTSFORTHEDEGREEOFMASTEROFLITERATUREINDESIGNINTHEGRADUATESCHOOLOFHUNANUNIVERSITYSUPERVISORASSOCIATEPROFESSORZHAOGANGDECEMBER2010
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        上傳時(shí)間:2024-03-04
        頁(yè)數(shù): 84
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      • 簡(jiǎn)介:東南大學(xué)博士學(xué)位論文中國(guó)個(gè)體證券投資者的交易行為研究基于心理學(xué)、計(jì)量檢驗(yàn)和博弈分析的證據(jù)姓名王冀寧申請(qǐng)學(xué)位級(jí)別博士專業(yè)管理科學(xué)與工程指導(dǎo)教師盛昭瀚20030501查塑查蘭堡生蘭竺堡苧一ABSTRACTLNVESTIGATIONSOFTHEREALDECISIONMAKINGINVESTMENTBEHAVIORSOFNEGOTIABLESECURITIESINVESTORS,THEIRPSYCHOLOGICCHARACTERISTICSINTHEINVESTINGACTIVITIES,THESTOCKPRICEFLUCTUATIONACCORDINGTOTHEINVESTORS’TRANSACTIONALBEHAVIORSANDTHETRANSACTIONALACTIVITIES’EFFICIENCYOFVARIEDINVESTORS,AREVERYNOVELANDFULLOFCHALLENGESTASKSANDALSOTHEMAINRESEARCHINGFIELDSOFTHEPRECEDINGFINANCEBEHAVIORNOWADAYSTHECONTESTSOFBEHAVIORFINANCEANDTHECONDITIONALANDDOMINANTFINANCEAREINTRODUCEDFIRSTLYINTHISPAPERTHEN,THETHEORYFRAMEANDSEVERALCLASSICMODELSARESYSTEMATICALLYEXPATIATEDBYMEANSOFPSYCHOLOGYEXPERIMENTMETHODS,DEMONSTRATIONALTESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSANDQUESTIONNAIRES,THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREDISCOVEREDTHESECHARACTERISTICSEXHIBITASOVER10COGNITIVEBIASES,SUCHAS“BIASDEPENDINGONPOTICY”‘‘OVERCONFIDENT”’’OVERTRANSACTION”ETA1ALSOBYTHEINAPERLICTDEVELOPMENTOFCHINESENEGOTIABLESECURITIESMARKETSANDTHEOTHERPARTICIPANTS’IMPROPERBEHAVIORS,THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREENLARGEDANDTHEIRINVESTINGRIGHTSANDINTERESTSAREVIOLATEDGAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES,BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS,BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS,ASWELLASINDIVIDUALINVESTORSLEARNINGFROMEACHOTHERAREESTABLISHEDINTHISPAPERTHEOPTIMALSTRATEGIESANDACTIONSADOPTEDBYALLPARTICIPANTSOFNEGOTIABLESECURITIESMARKETAREALSODISCUSSEDINTHEENDOFTHISPAPERPOLICYSUGGESTIONSFORTHEGOVERNMENT,INSTITUTIONALINVESTORS,INDIVIDUALINVESTORS,STOCKCOMPANIESAREPUTFORWARDTHEINNOVATIONSOFTHISDISSERTATIONARE1OVER10KINDSOFCOGNITIVEBIASESOFLIMITEDRATIONALBEHAVIORCHARACTERISTICSONCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS,ESPECIALLYTHE‘‘BIASDEPENDINGONPOLICY”,AREDISCOVEREDANDSUMMARIZEDINITIALLYSOMEOFTHESECOGNITIVEBIASESSHOULDNOTBEFOUNDINFOREIGNLITERATURESBYPSYCHOLOGYEXPERIMENTMETHODSANDDEMONSTRATIONAITESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSETAL,THEBIASESOF“BIASDEPENDINGONPOLICY”,“OVERCONFIDENT’,‘‘OVERTRANSACTION”ANDTHEIRHURTTOCHINESENEGOTIABLESECURITIESMARKETANDINDIVIDUALINVESTORSAREVERIFIEDINITIALLYTHESERESEARCHFRUITSAREPUBLISHEDINSOMECOREJOURNAL,SUCHAS“ECONOMICSRESEARCH”ETA12MODELSOFTESTINGTHEINDIVIDUALBEHAVIORSOF“POLICYINFLUENCINGINDIVIDUALINVESTORS’BEHAVIORS”“LEGITMODELOFINVESTORS’TRANSACTIONSCAUSES”AND“MULTIFACTORSWEIGHTINGMODELOFINVESTORS’BEHAVIORS”ARECONSTRUCTEDINITIALLY3FORFURTHERRESEARCHINGTHEINDIVIDUALINVESTORS’BEHAVIORSANDTHEGAMERELATIONSHIPSOFALLPARTICIPANTS,GAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES,BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS,BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS,ASWELLASINDIVIDUALINVESTORSLEAMINGFROMEACHOTHERAREESTABLISHEDANDANALYZEDBYTHEPRACTICEOFCHINESENEGOTIABLESECURITIESMARKET4THETECHNICALPATHSOFTHISPAPERSPANSEVERALSUBJECTSFROMPSYCHOLOGYEXPERIMENTMETHODSTOCOMPUTATIONECONOMICDEMONSTRATIONSANDGAMETHEORYETA1KNOWLEDGEOFSEVERALSCIENCESAREINTEGRATEDINTHISPAPEROFBEHAVIORFINANCECOHERENTCONCLUSIONSABOUTCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS’PARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICS、KEYWORDSINDIVIDUALNEGOTIABLESECURITIESINVESTOR,LIMITEDRATIONAL,COGNITIVEBIAS,PSYCHOLOGYEXPERIMENT,COMPUTATIONDEMONSTRATION,QUESTIONNAIRE,GAMEMODEI
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        上傳時(shí)間:2024-03-04
        頁(yè)數(shù): 117
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      • 簡(jiǎn)介:華北電力大學(xué)碩士學(xué)位論文摘要摘要本文主要研究管理心理學(xué)在人力資源管理中的具體應(yīng)用,首先闡述了管理心理學(xué)和人力資源的基本理論知識(shí)然后詳細(xì)分析了兩者之間的關(guān)系,并找到具體的結(jié)合點(diǎn)此后,本文結(jié)合人力資源管理的四個(gè)重點(diǎn)即選才、用才、育才、留才,把管理心理學(xué)的重點(diǎn)內(nèi)容應(yīng)用到人力資源管理的實(shí)踐中最后根據(jù)上述工作,建立了企業(yè)人力資源管理綜合能力的評(píng)價(jià)指標(biāo)體系,并運(yùn)用模糊綜合評(píng)價(jià)法和層次分析法相結(jié)合的原理,對(duì)企業(yè)的人力資源管理能力進(jìn)行評(píng)價(jià),因此本文的研究具有一定的理論和實(shí)際意義。關(guān)鍵詞管理心理學(xué),人力資源管理,模糊評(píng)價(jià),AHPABSTRACTAIMINGFORTHEAPPLICATIONOFMANAGERIALPSYCHOLOGYINHUMANRESOURCEMANAGEMENTOFENTERPRISE,THISPAPERELABORATESTHEBASICTHEORIESOFMANAGERIALPSYCHOLOGYANDHUMANRESOURCEMANAGEMENT,THENPARTICULARLYANALYZESTHERELATIONBETWEENTHEM,ANDFINDSOUTTHECOMBINEDPOINTINASPECIFICWAYHENCEFORTH,BAS噸ONFOURPARTSCONTENTSOFTHEHUMANRESOURCEMANAGEMENT,NAMELYTHECHOICESANDTHEUSINGANDTHETRAININGANDTHEKEEPING,APPLIESTHEADMINISTRATIONPSYCHOLOGYPRIORITYCONTENTTOTHEHUMANRESOURCEMANAGEMENTPRACTICEFINALLY,ACCORDINGTOABOVEMENTIONEDWORK,BUILDSUPTHEBUSINESSENTERPRISEHUMANRESOURCEMANAGEMENTTOSYNTHESIZETHEEVALUATIONINDEXSIGNSYSTEMOFABILITY,ANDUSESTHEMETHODWHICHCOMBINETHEFUZZYCOMPREHENSIVEEVALUATIONMETHODANDTHEANAL殉HIERARCHYPROCESSTOGETHER,EVALUATESTHEHUMANRESOURCEOFTHEBUSINESSENTERPRISETHEREFORETHISPAPERHASTHECERTAINTHEORYANDACTUALSIGNIFICANCEWANGLIUTECHNOLOGYECONOMYANDMANAGEMENTDIRECTEDBYPROFLUJIANCHANGKEYWORDSMANAGERIALPSYCHOLOGY,HUMANRESOURCEMANAGEMENT,AFUZZYEVALUATION,ANALYTICHIERARCHYPROCESS幽鄉(xiāng)口口尸AH月本人鄭重聲明此處所提交的碩士學(xué)位論文管理心理學(xué)在企業(yè)人力資源管理中的應(yīng)用與評(píng)價(jià)研究,是本人在華北電力大學(xué)攻讀碩士學(xué)位期間,在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果據(jù)本人所知,除了文中特別加以標(biāo)注和致謝之處外,論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果,也不包含為獲得華北電力大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書(shū)而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均己在論文中作了明確的說(shuō)明并表示了謝意。學(xué)位論文作者簽名_1才日期關(guān)于學(xué)位論文使用授權(quán)的說(shuō)明本人完全了解華北電力大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定,即①學(xué)校有權(quán)保管、并向有關(guān)部門送交學(xué)位論文的原件與復(fù)印件②學(xué)??梢圆捎糜坝 ⒖s印或其它復(fù)制手段復(fù)制并保存學(xué)位論文③學(xué)??稍试S學(xué)位論文被查閱或借閱④學(xué)校可以學(xué)術(shù)交流為目的,復(fù)制贈(zèng)送和交換學(xué)位論文⑥同意學(xué)??梢杂貌煌绞皆诓煌襟w上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。P密的學(xué)位論文在解密后遵守此規(guī)定作者簽名”師簽名幾戶皿一日期日期華史,}Z“
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        上傳時(shí)間:2024-03-03
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      • 簡(jiǎn)介:江西師范大學(xué)碩士學(xué)位論文中國(guó)古代商業(yè)廣告基本形式及其心理學(xué)思想分析姓名孫繪申請(qǐng)學(xué)位級(jí)別碩士專業(yè)普通心理學(xué)指導(dǎo)教師楊鑫輝19960401ABSTRACTWITHTHEDEVELOPMENTOFMODERNPROMOTIONALMEDIA,ADVERTISMENTALMOSTBECOMEOMNIPRESENTDURINGTHEACTIONOFMODERNMARKETINGMANAGEMENTSUCCESSFULADVERTISINGPLAYAPOSITIVEROLEINPRODUCTION,CIRCULATIONANDCONSUMPTION”SCIENTIFICADVERTISINGARTDEPENDSONPSYCHOLOGICALRULES,“PSYCHOLOGYPLAYSANIMPORTANTROLESBOTHINTHEACTUALADVERTISINGOPERATIONANDTHERESEARCHOFADVERTISINGACTIONINANCIENTCHINESECOMMERCIALACTIONMANYBUSINESSMENSUCCESSFULLYDEPENDONADVERTISMENTTOATTRACTTHECUSTOMERANDGETSALESPROMOTION,WHOSEMANAGEMENTSTRATEGYCONTAINSRICHADVERTISINGPSYCHOLOGICALTHOUGHTDISCOVERINGANDARRANGINGANCIENTCHINESECOMMERCIALADVERTISINGPSYCHOLOGICALTHOUGHTISOFMOMENTOUSCURRENTSIGNIFICANCEFORTHERESEARCHANDDEVELOPMENTOFMORDERNADVERTISINGPSYCHOLOGYTHEARTICLEDISCUSSESTHESEFOLLOWINGITEMSLTHETHEORITICALBASISOFADVERTISINGPSYCHOLOGYCONSUMERBEHAVIORBECAUSECONSUMERISTHEAUDIENCEADVERTISINGFUNCTIONBASESONCONSUMERBEHAVIOR2THEESSENTIALFORMOFANCIENTCHINESECOMMERCIALADVERTISMENTWHICHINCLUDES①COUNTERDISPLAYANDHAWKINGADVERTISMENT②SHOPPINGADVERTISMENT③PACKAGEPAPERADVERTISMENT④BILLSANDPOSTERS3ANALYSISONTHEPSYCHOLOGICALTHOUGHTOFANCIENTCHINESECOMMERCIALADVERTISINGCASESTHESESIXCASESEXPOUNDTHEFOLLOWINGADVERTISINGPSYCHOLOGICALTHOUGHTPERSUADINGMINDANDFOLLOWINGPUBLICMINDOFTHEAUTHENTICADVERTISMEPTADVERTISINGVENTINGEMOTION,CATCHINGATTENTIONTOMAKEATTACTIONANDSTIMULATINGINTRESTESTTOMAKEAPPEALECT
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      • 簡(jiǎn)介:上海交通大學(xué)碩士學(xué)位論文“快樂(lè)指數(shù)”和“壓力指數(shù)”在人力資源管理中的應(yīng)用從心理學(xué)角度探討企業(yè)高級(jí)人才流失姓名林立群申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師趙旭20050228上海交通大學(xué)EMBA學(xué)位論文“快樂(lè)指數(shù)”和“壓力指數(shù)”在人力資源管理中的應(yīng)用APPLICATIONOF“PLEASUREINDEX”“PRESSUREINDEX”INHUMANRESOURCEMANAGEMENTDISCUSSIONOFBRAINDRAINFROMTHEVIEWOFPSYCHOLOGYABSTRACTBUSINESSCOMPETITIONDOESNOTEXISTAMONGNATIONSBUTINENTERPRISESWHILECOMPETITIONSAMONGENTERPRISESLIEONPEOPLEWITHABILITYTHEHUMANRESOURCEWHICHHASBEENRANKEDPRIMARYRESOURCEINTHEWLDHASADIRECTRELATIONSHIPWITHTHEBLOSSOMOFENTERPRISESWITHTHEIMPLEMENTOFTHEWTOPROMISERAPIDPACEOFOPENINGAFASTFLOWOFCAPABLEPEOPLEHASSWEPTTHEWHOLENATIONWHICHNEVERTOOKPLACEBEFETHEBRAINDRAINISGETTINGWSEINOURNATIVEENTERPRISESTHISESSAYCONCENTRATEDONTHEPHENOMENONOFBRAINDRAININENTERPRISESINCHINATHISRESEARCHADOPTEDTHETOOLSOFQUESTIONNAIREVISITINGBYWHICHWECOLLECTEDABUNDANTRELATEDINFMATIONTHENWESETABOUTFROMTHEPOINTOFVIEWOFPSYCHOLOGYCOMBININGTHETWOINDEXES“PLEASUREINDEX”“PRESSUREINDEX”THENANALYZEDTHECAUSESOF“BRAINDRAIN”BYWHICHWEFOUNDOUTTHEBLINDSPOTOFHUMANRESOURCEMANAGEMENTFINALLYSUMMARIZEDTHESIGNIFICANCEOFUSEOFPSYCHOLOGICALINHUMANRESOURCEMANAGEMENTINENTERPRISESWEWENTONTHECONCEPTOFBRAINDRAININENTERPRISESINTHEFIRSTCHAPTERFIRSTWETALKEDABOUTTHEINCONTROLLABLEOFTHEBRAINDRAINTHENWEANALYZEDTHEDISADVANTAGESOFINFLUENCETOTHEENTERPRISESWHICHWEMAINLYTALKABOUTTHEHIGHCOSTOFTHEBRAINDRAINSECONDCHAPTERBROUGHTFWARDTHEMETHODWEUSEDINTHISESSAYACCDINGTOKNOWNINFMATIONWEDESIGNEDTHEQUESTIONNAIRESYLLABUSOFTHEVISITINGALLOFTHEQUESTIONSFOCUSONTHECAUSESOFBRAINDRAINASWELLASTHERELATIVITYOFPLEASUREPRESSUREBRAINDRAINWESURVEYALARGENUMBEROFPEOPLEWITHQUESTIONNAIRETOAVOIDTHEUNILATERALCOGNITIONWEALSOCARRIEDOURPOINTOFFINDINGOUTTHEPSYCHOLOGICALSITUATIONOFJOBHOPPINGEMPLOYEESBYTHEINDIVIDUALVISITINGGROUPINVESTIGATIONINTHETHIRDCHAPTERWEANALYZEDTHECAUSESINDETAILFROMTHREEASPECTSTHENWESUMMARIZEDTHEFOLLOWINGCAUSESTHEACTIVEJOBHOPPINGHAPPENEDFTHEVARIOUSPRESSURESTHEEMPLOYEESBNINENTERPRISESSOCIETYALONGWITHTHECOMMUNICATIONPROBLEMSAPPLAUSECOMPLIMENTDIFFERENTIAHEREWEGROUNDEDFTHESTRATEGIESFROMTHEPOINTOFPSYCHOLOGYINTHEFOURTHCHAPTERWITHTHEPROFESSIONALPSYCHOLOGICALKNOWLEDGEWECOMBINEDTHE“PLEASUREINDEX”“PRESSUREINDEX”TODEFECTANALYZETHEMENTATIONOF
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      • 簡(jiǎn)介:廈門大學(xué)碩士學(xué)位論文債務(wù)契約設(shè)計(jì)基于心理學(xué)與行為學(xué)的研究姓名陸楊申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師游相華20060401ABSTRACTINTHECAPITALMARKET,DEBTCONTRACTISANIMPORTANTMETHODFORTHEDEBTORSTOCOLLECTTHEFUND,ANDFORTHEINVESTORSTOINVESTANDOBTAINBENEFITSITISALLIMPORTANTPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSTHEPERSONWHOSIGNSANDEXECUTESDEBTCONTRACTISTHENATURALPEOPLE,SOTHEIRPSYCHOLOGICALANDBEHAVIORALCHARACTERHAVEANIMPORTANTINFLUENCEONTHEDEBTCONTRACTHOWEVERMOSTOFTHEFORMERSCHOLAR’SRESEARCHISBASEDONTHEHYPOTHESISTHATCONTRACTPARTICIPANTSARERATIONALCOMPLETELYTHEREAREINEVITABLYCERTAINLIMITATIONSTOEXPLAINANDFORECASTTHEECONOMYIFYOUAPPLYTHETHEORYWHICHWASDEVELOPEDACCORDINGTOSUCHHYPOTHESISTHEREFORE,ITISNECESSARYTOANALYZETHECONTRACTPARTICIPANT’SPSYCHOLOGICALANDBEHAVIORALCHARACTERANDUTILIZESITTOTHEDEBTCONTRACTDESIGNTHISARTICLEHASASUMMARYTOELEMENTARYTHEORYOFTHECONTRACTFIRSTLYANDINTRODUCESTHEFINANCIALCONTRACTCONCEPTANDITSCLASSIFICATION,THENCARRIESONAHISTORICALREVIEWTOTHECAPITALSTRUCTURETHEORYWEANALYSESTHEFINANCIALCONTRACTTHEORYWITHEMPHASISTHESECONDPARTELABORATESDESIGNTARGETANDPRINCIPLEOFTHEDEBTCONTRACTFIRSTLYTHENSEPARATELYANALYSESBASICCHARACTEROFSIXDESIGNFACTORSTHEDEBTORTHEINVESTORTHEPRICEANDINCOMECLAUSE,THETIMECLAUSE,THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSETHETHIRDPARTHASADISCUSSIONONTHEPSYCHOLOGICALANDBEHAVIORALCHARACTEROFTHEDEBTCONTRACTPARTICIPANTWHICHINVOLVEDINSIGNINGANDPERFORMINGCONTRACTPROCESSBYUTILIZINGPSYCHOLOGYANDBEHAVIORTHEORYTHISCHAPTERELABORATESBEHAVIORALCHARACTEROFTHECREDITORANDTHEDEBTORINTHEJUDGMENTANDTHEDECISIONMAKINGPROCESS,ASWELLASTHEDEVIATIONWHICHCAUSEDTHEREAREMAINLYREPRESENTATIVEANDITSDEVIATIONAVAILABILITYANDITSDEVIATION,ANCHORINGINJUDGMENTPROCESS;ANDMENTALACCOUNT,SELFCONTROLANDLOSSAVERSIONINTHEDECISIONMAKINGPROCESSTHEFOURTHPARTANALYSESTHEDEBTCONTRACTDESIGNOFTHEPRICEMADINCOMECLAUSE,THETIMECLAUSE,THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSEBASEDONTHEFORMERANALYSISTHISARTICLEWILLBEHELPFULTOCONSTRUCTTHEPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSKEYWORDSDEBTCONTRACT;BEHAVIORALCHARACTER;DESIGN
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      • 簡(jiǎn)介:華東師范大學(xué)博士學(xué)位論文中國(guó)股票市場(chǎng)個(gè)體投資者行為研究行為金融框架下的心理學(xué)試驗(yàn)和實(shí)證檢驗(yàn)姓名楊奇志申請(qǐng)學(xué)位級(jí)別博士專業(yè)世界經(jīng)濟(jì)指導(dǎo)教師馮文偉20050401ABSTRACTTHETHEORYOFBEHAVIORALFINANCECOMESINTOBEINGWITHTHECHALLENGESANDQUERIESTOTHEMODERNFINANCIALTHEORYBASEDONPSYCHOLOGICALEXPERIMENTS,BEHAVIORALFINANCEANALYZEDDIFFERENTKINDSOFINVESTORSMENTAICHARACTERISTICSANDUSETHESERESULTSTOSTUDYINVESTOR’SDECISIONMAKINGPROCESSASWELLASITSIMPACTONTHEASSETSPRICINGFROMTHEBEHAVIORALANALYSISOFTHECONNECTIONSBETWEENINVESTORS’BEHAVIORANDTHEFLUCTUATIONOFSTOCKPRICE,WECANGETACLUETHATINVESTORS’BEHAVIORISTHEKEYFACTORTOINFLUENCESTOCKPRICESTHAT’SBECAUSEMOSTOFINVESTORSAREIRRATIONALBECAUSEOFDIFFERENTREASONSINDIVIDUALINVESTORSLACKTHEABILITIESTOANALYZEORPROCESSTHEALREADYKNOWNINFORMATIONWHICHHASANEGATIVEIMPACTONTHECONNECTIONBETWEENINFORMATIONDELIVERYANDPRICEFLUCTUATIONCONSIDERINGCHINESESTOCKMARKETISSTILLYOUNG,ITSSTRUCTUREANDSUPEFVISIONSYSTEMARENOTQUIETSOUND,WHICHLEADTOHIGHDEGREEOFINVESTORS’UNREASONABLENESSTHEREFOREITISANECESSITYTOSTUDYCHINESEINVESTORS’BEHAVIORTHROUGHTHETHEORYOFBEHAVIORALFINANCETHISARTICLEMADEAREVIEWINTHEBEHAVIORALRESEARCHOFINVESTORSINSTOCKMARKETFIRSTLYWEGIVEREADERSTHECLEARUNDERSTANDINGOFTHERESEARCHFIELDUNDERTHETHEORYOFBEHAVIORAFFINANCETHENWEADOPTTHEOVERSEASCOMPARATIVELYSOUNDRESEARCHMETHODSPSYCHOLOGICALEXPERIMENTSANDEMPIRICALSTUDYWEANALYZECHINESEINVESTORS’MENTALBIASANDDECISIONMAKINGBEHAVIORSANDDRAWCONCLUSIONSTHISARTICLEALSOPUTSFORWARDSOMEINVESTMENTSTRATEGIESFORTHEINDIVIDUALINVESTORSACCORDINGTOTHEPSYCHOLOGICALEXPERIMENTSTARGETINGONTHEINDIVIDUALINVESTORSOFCHINESESTOCKMARKETWEFOUNDTHATWHENATFACEOFRISKCHOICE,THETESTEDINVESTORSHAVEFAMILIARCOGNITIONBIASWHICHINCLUDEOBVIOUSOVERCONFIDENCE,AMBIGUITYAVERSION10STAVERSENESSASWELLASANCHORINGANDADJUSTINFORMEDBYTHAT,WECANDEDUCETHATWHENMAKINGADECISIONCHINESEINVESTORSHAVEANALOGICALMENTALBIASESASWHICHHADBEENFOUNDABROADHOWEVER,BECAUSEOFTHEDIFFERENCEINECONOMYANDCULTUREENVIRONMENT,THEDEGREEINMENTALBIASISDIFFERENTTHEN,BACKEDUPBYSTATISTICSINCHINESESTOCKMARKET,THISARTICLETAKESMETRICTESTSTOTHEASSUMPTIONSOFOVERCONFIDENCEANDDEPOSITIONEFFECTTHERESULTPROVESOVERCONFIDENCEDOEXITSINCHINESESTOCKMARKETANDITSDEGREEWILLBEDIFFERENTONASCENDINGAND
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      • 簡(jiǎn)介:內(nèi)容提要內(nèi)容提要電力安全社會(huì)心理學(xué)作為一門新興學(xué)科,學(xué)科體系尚不完替,其研究工作還需進(jìn)一步深入。本研究在分析社會(huì)心理學(xué)學(xué)科體系研究現(xiàn)狀的基礎(chǔ)上,對(duì)我國(guó)電力安全社會(huì)心理學(xué)的基本理論問(wèn)題作了論證和探討,并提出關(guān)于電力安全社會(huì)心理學(xué)學(xué)科體系的新見(jiàn)解。1、電力安全社會(huì)心理學(xué)是應(yīng)用社會(huì)心理學(xué)的基本觀點(diǎn)和研究方法,來(lái)研究電力企業(yè)安全生產(chǎn)過(guò)程中的個(gè)體以及集體本身由于生產(chǎn)活動(dòng)而與操作運(yùn)行情境中諸因素相互作用所產(chǎn)生的心理活動(dòng),并探索其發(fā)生、發(fā)展的學(xué)科。A、電力安全社會(huì)心理學(xué)以交往理論為基礎(chǔ)理論,全面揭示安全生產(chǎn)操作情境中的社會(huì)心理規(guī)律與行為規(guī)律。3、電力安全社會(huì)心理學(xué)的內(nèi)容體系即一是研究電力企業(yè)中的動(dòng)態(tài)互動(dòng)一勞動(dòng)場(chǎng)所人際互動(dòng),其中包括領(lǐng)導(dǎo)和被領(lǐng)導(dǎo)的互動(dòng)、電力調(diào)度和運(yùn)行值班人的互動(dòng)、工作員工自我互動(dòng),工作員工與工作員工互動(dòng)二是研究電力企業(yè)中的靜態(tài)互動(dòng)一員工與群體心理氣氛、文化環(huán)境的相互作用,其中包括員工與生產(chǎn)班組氣氛的相互作用和員工與企業(yè)安全文化的相互作用。4、構(gòu)建電力安全社會(huì)學(xué)就要涉及的應(yīng)用層面,一是電與社會(huì)的互動(dòng),二是安全與事故的互動(dòng),三是安全生產(chǎn)活動(dòng)中的安全心理。如果不去研究這些應(yīng)用范疇就無(wú)法健全電力安全社會(huì)學(xué)理論。只有細(xì)致闡述了這方面的內(nèi)容,才會(huì)使電力安全社會(huì)學(xué)理論更有其實(shí)用性和指導(dǎo)性。關(guān)鍵詞電力安全社會(huì)心理理論構(gòu)建ABSTRACTKEYWORDSELECTRICPOWERSECURITYSOCIALPSYCHOLOGYTHEORYCONSTRUCTION
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      • 簡(jiǎn)介:廈門大學(xué)碩士學(xué)位論文20世紀(jì)80年代國(guó)外廣告心理學(xué)研究以JOURNALOFADVERTISING、JOURNALOFADVERTISINGRESEARCH為例姓名黃云申請(qǐng)學(xué)位級(jí)別碩士專業(yè)傳播學(xué)指導(dǎo)教師朱健強(qiáng)20060501ABSTRACTABSTRACTTHEPSYCHOLOGYINSTRUCTSTHEPRACTICEMEANWHILEADVERTISEMENTPSYCHOLOGYISTHEBASEOFADVERTISEMENTDISCIPLINESCONSTRUCTANDTHEBASEOFDEVELOPMENTSOITISAGREATSIGNIFICANCETOGRASPTHETRENDANDDEVELOPMENTOFINTERNATIONALADVERTISEMENTRESEARCHCOMPREHENSIVELYANDSYSTEMATICALLYAFTERTHE1960S,1970S’INITIALDEVELOPMENTPERIOD,WHATWOULDHAPPENINTHE1980S’ADVERTISEMENTPSYCHOLOGYDEVELOPMENTITCANBESEENFROMTHELITERATURESUMMARYTHATTHEREISABLANKINTHE1980’SADVERTISEMENTPSYCHOLOGYRESEARCHSOTHATISTHEREASONWHYMYSTUDYUSETHECONTENTANALYSISMETHODTOANALYSTTHEARTICLESOFFOURNALOFADVERRISINGJOURNALOFADVERTISINGRESEARCHWHICHWEREINCLUDEDINTHEPSYCLNFOCOMPACTDISCDATABASETHEREOXE325SAMPLEARTICLESFROMTHEYEAR1980TO1989,THETITLEKEYWORDS,CONTENTS,NUMBEROFAUTHORS,NATIONALITYOFAUTHORS,PUBLISHYEARS,ALLOFTHESEWERECODED,STATISTICALANALYST,COMPREHENSIVELYANDSYSTEMATICALLYANALYZEDWITHTHE5WPAREMTHISSTUDYFINDOUTTHEQUANTITYWASBALANCEDWHICHSAIDTHAT1980SRESEARCHWASINQUITEASTABLELEVELOFDEVELOPMENT,②THERESEARCHTAKESTHEIMPORTANCEDEGREEACCORDINGTOTHETURNOFAUDIENCES,RESEARCHMETHODS,MESSAGE,MEDIAEFFECTSANDCOMMUNICATOR③THEUSAWASSTILLTHEFIRSTONEOFTHEADVERTISEMENTRESEARCHCOUNTRIESWHILETHEREWASSOFEWRESEARCHINCHINAIN1980STHISSTUDYSTILLSUBDIVIDEDTHEABOVECATALOGS,SUMMARIZEDTHECONTENTSANDCHARACTERISTICOFSUBDIVIDEDCATALOGSWHAT’SMORE,ITANALYZEDTHEREASONWHYTHOSERESEARCHESWOULDFORLTLTHESEEHARACTERISTICKEYWORDSADVERTISINGPSYCHOLOGYRESEARCH;1980’S;CONTENTANALYSIS
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      • 簡(jiǎn)介:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文心理學(xué)中的社會(huì)交換理論在國(guó)際商務(wù)談中的應(yīng)用姓名郭瑞珍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)際貿(mào)易學(xué)指導(dǎo)教師徐進(jìn)亮20060301APPLICATIONOFSOCIALEXCHANGETHEORYOFPSYCHOLOGYININTERNATIONALBUSINESSNEGOTIATIONSRUIZHENGUOMARCH,2006ABSTRACTTOSTUDYTHEAPPLICATIONOFSOCIALEXCHANGETHEORYOFPSYCHOLOGYININTERNATIONALBUSINESSNEGOTIATIONS,ONTHEBASISOFREVIEWINGTHERESEARCHRESULTSOFPREDECESSORSTHISPAPERSTUDIESTHEMAINCONTENTOFTHETHEORYFIRSTLYFROMTHEANGLEOFSOCIALEXCHANGE,THISPAPERCREATIVELYAPPLIESTHETHEORYTOANALYZETHEBASEANDGUIDELINEOFINDIVIDUALBEHAVIORANDDIFFERENTIARESEXTRINSICREWARDSANDINTRINSICREWA嫩S,ANDPROVIDESREASONABLEIDEASFORNEGOTIATORSSECONDLYCOMPAREDWITHFORMERRESEARCHRESULTSWHICHFOCUSONTHEANGLEOF“NEED”,THISPAPERVIEWSFROM“SOCIALEXCHANGE”TESEARCHINTHEEND,BYCONCEIVINGAMODELANDANALYZINGSOMECASES,THISPAPERCOMESTOITSCONCLUSIONANDOFFERSSEVERALUSEFULSUGGESTIONSFORREFERENCEJELCLASSIFICATIONSKEYWORDSSOCIALEXCHANGETHEORY;INTERNATIONALBUSINESSNEGOTIATION;EXTRINSICREWARDS;INTRINSICREWARDS1王重
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      • 簡(jiǎn)介:大連理工大學(xué)碩士學(xué)位論文基于消費(fèi)心理學(xué)的旅游購(gòu)物決策研究姓名薛英申請(qǐng)學(xué)位級(jí)別碩士專業(yè)技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師徐雨森20060601薛英基于消費(fèi)心理學(xué)的旅游購(gòu)物決策研究RESEARCHON10URISMSHOPPINGDECISIONMAKINGBASEDONCONSUMEPSYCHOIO囂ABSTRACTTBURISMSHOPPINGISAMAINPARTOFTOURISMPRODUCTSFOR0UR∞UNNMIT。SNOTONLY山ESTRATE酉CCHOICEFORTHETOURISMINDUSTRY幻BEDEVELOPED呈N泣TENS詆EDWAY,BUTALSOTHEGROWINGPOINTOFTOURISMINDUSTRYUPTONOWSELDOMRESEARCHABOUTTOURISMSHOPPINGISCA玎IEDOUTTHEPURPOSEOFTHISTHESISISTOEXPLOREHOWTHETOURISTSMAKETHEDECISION0FSHOPPINGTHEMAINMETHODSADOPTEDAREINTERVIEWSALLDSCALESTHISPAPERINCLUDESFIVECHAPTERSATFIRST,CHAPTERONEINTRODUCCDTHERESCARCHREASON,RESEARCHPURPOSEANDRESEARCHPROCEDLLRECHAPTERTWOISREVIEWEDDOCLLMENTABOUTCONSUMEPSYCHOLOGYAILDDECJSIONMAKIILGTHEORYCHAPTERTLLREEANDCHAPTERFOURISSTUDYING血EPROCEDUREANDMEEFFECTFACTORSOFTOURIST’SHOPPINGDECISIONMAKINGEMMTHEPOINTOFVIEWOFPSYCHOLO百CALPROCESSTHISPAPERCONDUCTSTHEDECISIONEXPCRIMENTON100FROMTHEDATAANALYSIS,INCLUDINGDESCRIPTIVESTATISTICSA11ALYSIS,F(xiàn)ACTORANALYSIS,RELIABIIITYANALYSIS,RESULTDC筍EEANALYSIS,REGRESSIONANALYSIS,THECONCEPTUALMODELISTESTEDACASEALSOISPRESENTEDTHERESEARCHSHOWSTHATTOURIST’SHOPPINGDECISIONMAKINGISCOMPOSEDOFTENPROCEDURESSEVERAIKEYEAIECTFACTORSSUCHASPRODUCTCHARACTER,SHOPPINGENVJRONMENT,TOURISTPERSONALITYAREIDENTIFIEDCHAPTERFIVEISDISCUSSION,INDUDI】19DISCOVERYAND知TUREIESEARCHDIFECTIONK。YW。RDST0URISMSHOPPIDG;TOURISTSH印PI“GDECISION_MAKING;CONSUMEPSYCH0109Y
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      • 簡(jiǎn)介:法學(xué)碩士學(xué)位論文論心理學(xué)理論在人力資源開(kāi)發(fā)與管理中的應(yīng)用指導(dǎo)教師學(xué)位‰Ⅲ學(xué)科、業(yè)所在單位眨女提變口期論文答辯日期學(xué)1T授單仃自目吳I教授樸會(huì)學(xué)人文N臺(tái)科學(xué)學(xué)院200644月2006年6月哈爾津I稃大學(xué)哈爾濱工程火學(xué)碩士學(xué)位論文ABSTRACTTHEHUMANRESOURCESPLAYSANIMPORTANTROLEANDISALSOANIMPORTANTWEALTHOFMODEMINDUSTRIALSOCIETYNOMATTERMATERIALPRODUCTIONFIELDORSPIRITPRODUCTIONFIELD,THEFUNCTIONOFHUMANRESOURCESISBECOMINGPROMINENTORGANIZATION’SCOMPETITIONFROMESSENTIALLYISEQUALWITHTHECOMPETITIONBETWEENHUMANRESOURCESDEVELOPMENTANDTHEMANAGEMENTTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTMANYQUESTIONSALLAREBELONGTOHUMANITSELFTHECATEGORYTHEREFOREITCANNOTUNRELATEDWITHSURVEYANDDISCUSSIONFROMANGLEOFPSYCHOLOGYTODAY,PSYCHOLOGYTHEORYWHICHAPPLIEDINTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTISTOBEMORESTRESSEDINACADEMYANDINDUSTRYBECAUSEITHASPROPOSEDTHENEWKNOWLEDGE,VIEWPOINTS,THEORIESANDMETHODSABOUTTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTBASEDONTHEHUMANS’PSYCHOLOGYANDBEHAVIOROFTHEORGANIZATIONSTHEAUTHORPAYSATTENTIONTOTHEAPPLICATIONOFPSYCHOLOGICALTHEORYTOHUMANRESOURCESDEVELOPMENTANDMANAGEMENT,CARRIESFURTHERANALYSISANDDISCUSSIONS,AIMINGTOIMPROVEEFFICIENTONHUMANRESOURCESITHASSTRESSEDTHECONCRETEAPPLICATIONOFPSYCHOLOGICALTHEORYTOHUMANRESOURCESDEVELOPMENTANDMANAGEMENTANDALSOEMPHASIZEDPSYCHOLOGICALTHEORYINSTRUMENTANDEFFECTIVENESSINHUMANRESOURCESDEVELOPMENTANDMANAGEMENTTHISARTICLEISMAINLYSTUDIESINTHEAPPLICATIONOFPSYCHOLOGYTHEORYTOHUMANRESOURCESDEVELOPMENTANDTHEMANAGEMENTFROMTWOASPECTSBETWEENTHEFUNDAMENTALRESEARCHANDTHEPRACTICE,ITSETSFORTHTHEPSYCHOLOGYTHEORYHOW
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        上傳時(shí)間:2024-03-04
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      • 簡(jiǎn)介:廣告心理學(xué)在廣告學(xué)科的整體構(gòu)建中起到了重要的基礎(chǔ)性作用,在廣告實(shí)踐中也具有重要的指導(dǎo)意義。而本次研究選取90年代的廣告心理學(xué)研究狀況作為研究對(duì)象主要是出于對(duì)以往研究的補(bǔ)充,對(duì)這一時(shí)期廣告心理學(xué)研究的審視,和對(duì)目前廣告實(shí)踐及學(xué)術(shù)研究的指導(dǎo)這一目的。文獻(xiàn)綜述的結(jié)果表明關(guān)于90年代廣告心理學(xué)研究狀況的研究非常缺乏系統(tǒng)性和全面性,本次研究旨在填補(bǔ)這一空白。本次研究收集了發(fā)表在那一時(shí)期主要研究刊物上的、以廣告心理學(xué)為主要研究?jī)?nèi)容的研究報(bào)告的532條內(nèi)容摘要,選取了廣告學(xué)理論框架和廣告效果測(cè)量指標(biāo)體系兩個(gè)角度,并根據(jù)兩個(gè)角度下的不同標(biāo)準(zhǔn)對(duì)90年代廣告心理學(xué)研究狀況進(jìn)行歸類和分析,以描繪90年代廣告心理學(xué)研究在不同理論框架下呈現(xiàn)的概貌和特點(diǎn)。研究結(jié)果顯示①?gòu)膹V告學(xué)的理論框架來(lái)看,學(xué)者所關(guān)注的問(wèn)題按其重視程度來(lái)看依次是廣告效果、廣告信息內(nèi)容、廣告媒介、廣告受眾、廣告發(fā)布者,其中廣告信息內(nèi)容和廣告效果以及兩者之間的影響與被影響關(guān)系是最受關(guān)注的研究領(lǐng)域;②從廣告效果測(cè)量指標(biāo)體系來(lái)看,學(xué)者所關(guān)注的問(wèn)題按其重視程度來(lái)看依次是態(tài)度、記憶、購(gòu)買行為、注意,其中有關(guān)態(tài)度的研究是最受關(guān)注的焦點(diǎn)。本次研究還進(jìn)一步細(xì)分了以上各個(gè)類別,總結(jié)關(guān)于其研究的主要內(nèi)容和特點(diǎn),并在一定的社會(huì)文化背景下探討了這些特點(diǎn)形成的原因。
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        上傳時(shí)間:2024-03-04
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