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簡(jiǎn)介：本文基于認(rèn)知心理學(xué)理論針對(duì)現(xiàn)有車載導(dǎo)航系統(tǒng)人機(jī)界面所存在的認(rèn)知困難理解模糊、操作不安全等問(wèn)題通過(guò)訪談和調(diào)查問(wèn)卷的方式分別對(duì)目標(biāo)人群進(jìn)行了走訪和調(diào)研。通過(guò)了解目標(biāo)人群在使用車載導(dǎo)航系統(tǒng)時(shí)存在的知覺(jué)、注意、記憶、語(yǔ)言、思維等認(rèn)知問(wèn)題分析用戶在操作車載導(dǎo)航系統(tǒng)時(shí)的認(rèn)知過(guò)程歸納總結(jié)了目標(biāo)人群的心里訴求建立了符合目標(biāo)人群的用戶思維模型和行動(dòng)模型。針對(duì)用戶模型提出了符合認(rèn)知心理學(xué)理論的設(shè)計(jì)原則和車載導(dǎo)航系統(tǒng)的改進(jìn)方案在改進(jìn)方案中本文采用了最新的抬頭顯示技術(shù)和全息投影技術(shù)將現(xiàn)有顯示在導(dǎo)航屏幕上的導(dǎo)航提示信息轉(zhuǎn)移顯示到汽車前擋風(fēng)玻璃和道路上減少了用戶駕駛時(shí)注意力的分散避免了用戶各感官通道的干擾并針對(duì)用戶的認(rèn)知習(xí)慣重新改進(jìn)輸入位置和系統(tǒng)圖標(biāo)使改進(jìn)方案最終符合用戶的心理訴求。本文利用數(shù)理統(tǒng)計(jì)的方法處理調(diào)查問(wèn)卷結(jié)果并對(duì)結(jié)果進(jìn)行了效度和信度分析針對(duì)車載導(dǎo)航系統(tǒng)改進(jìn)方案從生理、心理、環(huán)境等方面進(jìn)行了論證論證結(jié)果表明改進(jìn)方案很好的解決了用戶在使用現(xiàn)有車載導(dǎo)航系統(tǒng)時(shí)存在的問(wèn)題為用戶提供了一個(gè)安全可靠、方便快捷的車載導(dǎo)航系統(tǒng)設(shè)計(jì)方案。與此同時(shí)針對(duì)車載導(dǎo)航系統(tǒng)改進(jìn)方案所形成的結(jié)論為車載導(dǎo)航系統(tǒng)研究機(jī)構(gòu)及生產(chǎn)廠家提供了相應(yīng)的理論參考。

簡(jiǎn)介：本論文以認(rèn)知心理學(xué)為指路標(biāo)志視認(rèn)性的理論基礎(chǔ)，根據(jù)認(rèn)知心理學(xué)里所描述的信息加工過(guò)程，人對(duì)信息的加工過(guò)程包括感知、注意、感覺(jué)信息加工、知覺(jué)信息加工、模式識(shí)別、記憶存儲(chǔ)、提取信息和決策。由此來(lái)研究駕駛員獲取車外信息并對(duì)所獲取的信息的加工過(guò)程。在分析駕駛員的視覺(jué)特效和駕駛特性后，從人車路環(huán)境系統(tǒng)的角度，具體到指路信息一駕駛員接受刺激信息加工決策執(zhí)行，分析系統(tǒng)的主要功能，提出駕駛員對(duì)指路標(biāo)志的信息加工過(guò)程模型。根據(jù)模型的原理，利用已有的指路標(biāo)志的漢字字?jǐn)?shù)與認(rèn)知時(shí)間函數(shù)關(guān)系和指路標(biāo)志的路名數(shù)與認(rèn)知時(shí)間的函數(shù)關(guān)系，建立計(jì)算駕駛員對(duì)指路標(biāo)志信息加工時(shí)間的計(jì)算方法。按照交通標(biāo)志傳遞的信息的條數(shù)，將交通標(biāo)志分為單義性交通標(biāo)志和多義性交通標(biāo)志。駕駛員在出行過(guò)程中，獲得的信息不僅包括交通標(biāo)志傳遞的信息量（單義性信息量和多義性信息量），還包括干擾信息量（道路信息量和環(huán)境信息量）。人機(jī)工程學(xué)的研究結(jié)果表明，在運(yùn)動(dòng)過(guò)程中，駕駛員最多可以識(shí)別的信息數(shù)量為6條。根據(jù)這一結(jié)論研究指路標(biāo)志信息量的閾值。在交通標(biāo)志信息密度閾值的研究中，首先由駕駛員對(duì)指路標(biāo)志的信息加工過(guò)程模型和動(dòng)力學(xué)原理，計(jì)算交通標(biāo)志的前置距離和視認(rèn)距離，再建立交通標(biāo)志信息量密度閾值的數(shù)學(xué)關(guān)系模型。以光華路口為例，進(jìn)行標(biāo)志信息量的閾值和標(biāo)志信息密度的閾值分析，并使用交通微觀仿真軟件VISSIM對(duì)分析進(jìn)行仿真，仿真分析結(jié)果表明交叉口指路標(biāo)志信息密度過(guò)大。

簡(jiǎn)介：獨(dú)創(chuàng)性聲明M8O62本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果，除了文中特別加以標(biāo)注和致謝之處外，論文中不包含其他人己經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得云洼王些太堂或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均己在論文中作了明確的說(shuō)明并表示了謝意。學(xué)位論文作者簽名白褊亮簽字日期2咖年，月，。日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解云洼王些太堂有關(guān)保留、使用學(xué)位論文的規(guī)定。特授權(quán)云洼王些太堂可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，并采用影印、縮印或掃描等復(fù)制手段保存、匯編以供查閱和借閱。同意學(xué)校向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤。保密的學(xué)位論文在解密后適用本授權(quán)說(shuō)明學(xué)位論文作者簽名囪詭導(dǎo)師簽名碑已T簽字日期20L口年／月，O日簽字同期2．OLO年，月，9F1學(xué)位論文的主要?jiǎng)?chuàng)新點(diǎn)一、從視覺(jué)認(rèn)知的角度討論平面廣告視覺(jué)元素對(duì)視覺(jué)優(yōu)先選擇的影響。二、基于實(shí)證方法的視覺(jué)規(guī)律測(cè)試。三、平面廣告字體和排版對(duì)閱讀心理效果的影響以及字體的發(fā)展趨勢(shì)。四、平面廣告中圖像設(shè)計(jì)觀念的發(fā)展、變化，以及圖像創(chuàng)意的規(guī)律和方法。五、廣告效果的心理學(xué)評(píng)測(cè)方法。

簡(jiǎn)介：中圖分類號(hào)UDC學(xué)校代碼10055密級(jí)公開尚羽大茅博士學(xué)位論文零售商業(yè)企業(yè)員工的工作滿意度與積極應(yīng)激關(guān)系研究基于積極心理學(xué)的視角EMPIRICALSTUDYOFEMPLOYEES’JOBSATISFACTIONANDPOSITIVESTRESSINRETAILENTERPRISESAPOSITIVEPSYCHOLOGYPERSPECTIVE論文作者堂邋亟申請(qǐng)學(xué)位洼堂擅學(xué)科專業(yè)鯊金堂答辯委員會(huì)主席選徨童指導(dǎo)教師巫國(guó)塞麴援培養(yǎng)單位周墾塞亟應(yīng)筻理堂瞳研究方向墊盒墜堡堂評(píng)閱人選焦童直蟲壹遂坦登鄞奎禹杰窒南開大學(xué)研究生院二OO九年十二月南開大學(xué)學(xué)位論文原創(chuàng)性聲明本人鄭重聲明所呈交的學(xué)位論文，是本人在導(dǎo)師指導(dǎo)下進(jìn)行研究工作所取得的研究成果。除文中已經(jīng)注明引用的內(nèi)容外，本學(xué)位論文的研究成果不包含任何他人創(chuàng)作的、已公開發(fā)表或者沒(méi)有公開發(fā)表的作品的內(nèi)容。對(duì)本論文所涉及的研究工作做出貢獻(xiàn)的其他個(gè)人和集體，均己在文中以明確方式標(biāo)明。本學(xué)位論文原創(chuàng)性聲明的法律責(zé)任由本人承擔(dān)。學(xué)位論文作者簽名韭塑筮2010年6月1日非公開學(xué)位論文標(biāo)注說(shuō)明根據(jù)南開大學(xué)有關(guān)規(guī)定，非公開學(xué)位論文須經(jīng)指導(dǎo)教師同意、作者本人申請(qǐng)和相關(guān)部門批準(zhǔn)方能標(biāo)注。未經(jīng)批準(zhǔn)的均為公開學(xué)位論文，公開學(xué)位論文本說(shuō)明為空白。論文題目申請(qǐng)密級(jí)口限制≤2年口秘密≤10年口機(jī)密≤20年保密期限20年月日至20年月日審批表編號(hào)批準(zhǔn)日期20年月日限制★2年最長(zhǎng)2年，可少于2年秘密★10年最長(zhǎng)5年，可少于5年機(jī)密★20年最長(zhǎng)10年，可少于10年

簡(jiǎn)介：分類號(hào)密級(jí)UDC編號(hào)文學(xué)碩士學(xué)位論文視覺(jué)心理學(xué)在船舶艙室辦公空間環(huán)境的應(yīng)用研究碩士研究生曹亞南指導(dǎo)教師李震副教授學(xué)科、專業(yè)設(shè)計(jì)藝術(shù)學(xué)論文主審人周春暉副教授哈爾濱工程大學(xué)2012年12月分類號(hào)密級(jí)UDC編號(hào)文學(xué)碩士學(xué)位論文視覺(jué)心理學(xué)在船舶艙室辦公空間環(huán)境的應(yīng)用研究碩士研究生碩士研究生曹亞南指導(dǎo)教師指導(dǎo)教師李震副教授學(xué)位級(jí)別學(xué)位級(jí)別文學(xué)碩士學(xué)科、專業(yè)學(xué)科、專業(yè)設(shè)計(jì)藝術(shù)學(xué)所在單位所在單位機(jī)電工程學(xué)院論文提交日期論文提交日期2012年12月24日論文答辯日期論文答辯日期2013年03月17日學(xué)位授予單位學(xué)位授予單位哈爾濱工程大學(xué)

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簡(jiǎn)介：學(xué)校代號(hào)學(xué)號(hào)密級(jí)10532S05081039湖南大學(xué)碩士學(xué)位論文基于工業(yè)設(shè)計(jì)認(rèn)知心理學(xué)的消費(fèi)者購(gòu)買決策行為研究L‘THERESEARCHOFTHECONSUMERDECISIONBASEDONCOGNITIVEPSYCHOLGICALOFINDUSTRIALDESIGNBYMUXINGBECHONGQINGINSTITUTEOFTECHNOLOGY2005ATHESISSUBMITTEDINPARTIALSATISFACTIONOFTHEREQUIREMENTSFORTHEDEGREEOFMASTEROFLITERATUREINDESIGNINTHEGRADUATESCHOOLOFHUNANUNIVERSITYSUPERVISORASSOCIATEPROFESSORZHAOGANGDECEMBER2010

簡(jiǎn)介：東南大學(xué)博士學(xué)位論文中國(guó)個(gè)體證券投資者的交易行為研究基于心理學(xué)、計(jì)量檢驗(yàn)和博弈分析的證據(jù)姓名王冀寧申請(qǐng)學(xué)位級(jí)別博士專業(yè)管理科學(xué)與工程指導(dǎo)教師盛昭瀚20030501查塑查蘭堡生蘭竺堡苧一ABSTRACTLNVESTIGATIONSOFTHEREALDECISIONMAKINGINVESTMENTBEHAVIORSOFNEGOTIABLESECURITIESINVESTORS，THEIRPSYCHOLOGICCHARACTERISTICSINTHEINVESTINGACTIVITIES，THESTOCKPRICEFLUCTUATIONACCORDINGTOTHEINVESTORS’TRANSACTIONALBEHAVIORSANDTHETRANSACTIONALACTIVITIES’EFFICIENCYOFVARIEDINVESTORS，AREVERYNOVELANDFULLOFCHALLENGESTASKSANDALSOTHEMAINRESEARCHINGFIELDSOFTHEPRECEDINGFINANCEBEHAVIORNOWADAYSTHECONTESTSOFBEHAVIORFINANCEANDTHECONDITIONALANDDOMINANTFINANCEAREINTRODUCEDFIRSTLYINTHISPAPERTHEN，THETHEORYFRAMEANDSEVERALCLASSICMODELSARESYSTEMATICALLYEXPATIATEDBYMEANSOFPSYCHOLOGYEXPERIMENTMETHODS，DEMONSTRATIONALTESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSANDQUESTIONNAIRES，THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREDISCOVEREDTHESECHARACTERISTICSEXHIBITASOVER10COGNITIVEBIASES，SUCHAS“BIASDEPENDINGONPOTICY”‘‘OVERCONFIDENT”’’OVERTRANSACTION”ETA1ALSOBYTHEINAPERLICTDEVELOPMENTOFCHINESENEGOTIABLESECURITIESMARKETSANDTHEOTHERPARTICIPANTS’IMPROPERBEHAVIORS，THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREENLARGEDANDTHEIRINVESTINGRIGHTSANDINTERESTSAREVIOLATEDGAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES，BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS，BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS，ASWELLASINDIVIDUALINVESTORSLEARNINGFROMEACHOTHERAREESTABLISHEDINTHISPAPERTHEOPTIMALSTRATEGIESANDACTIONSADOPTEDBYALLPARTICIPANTSOFNEGOTIABLESECURITIESMARKETAREALSODISCUSSEDINTHEENDOFTHISPAPERPOLICYSUGGESTIONSFORTHEGOVERNMENT，INSTITUTIONALINVESTORS，INDIVIDUALINVESTORS，STOCKCOMPANIESAREPUTFORWARDTHEINNOVATIONSOFTHISDISSERTATIONARE1OVER10KINDSOFCOGNITIVEBIASESOFLIMITEDRATIONALBEHAVIORCHARACTERISTICSONCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS，ESPECIALLYTHE‘‘BIASDEPENDINGONPOLICY”，AREDISCOVEREDANDSUMMARIZEDINITIALLYSOMEOFTHESECOGNITIVEBIASESSHOULDNOTBEFOUNDINFOREIGNLITERATURESBYPSYCHOLOGYEXPERIMENTMETHODSANDDEMONSTRATIONAITESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSETAL，THEBIASESOF“BIASDEPENDINGONPOLICY”，“OVERCONFIDENT’，‘‘OVERTRANSACTION”ANDTHEIRHURTTOCHINESENEGOTIABLESECURITIESMARKETANDINDIVIDUALINVESTORSAREVERIFIEDINITIALLYTHESERESEARCHFRUITSAREPUBLISHEDINSOMECOREJOURNAL，SUCHAS“ECONOMICSRESEARCH”ETA12MODELSOFTESTINGTHEINDIVIDUALBEHAVIORSOF“POLICYINFLUENCINGINDIVIDUALINVESTORS’BEHAVIORS”“LEGITMODELOFINVESTORS’TRANSACTIONSCAUSES”AND“MULTIFACTORSWEIGHTINGMODELOFINVESTORS’BEHAVIORS”ARECONSTRUCTEDINITIALLY3FORFURTHERRESEARCHINGTHEINDIVIDUALINVESTORS’BEHAVIORSANDTHEGAMERELATIONSHIPSOFALLPARTICIPANTS，GAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES，BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS，BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS，ASWELLASINDIVIDUALINVESTORSLEAMINGFROMEACHOTHERAREESTABLISHEDANDANALYZEDBYTHEPRACTICEOFCHINESENEGOTIABLESECURITIESMARKET4THETECHNICALPATHSOFTHISPAPERSPANSEVERALSUBJECTSFROMPSYCHOLOGYEXPERIMENTMETHODSTOCOMPUTATIONECONOMICDEMONSTRATIONSANDGAMETHEORYETA1KNOWLEDGEOFSEVERALSCIENCESAREINTEGRATEDINTHISPAPEROFBEHAVIORFINANCECOHERENTCONCLUSIONSABOUTCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS’PARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICS、KEYWORDSINDIVIDUALNEGOTIABLESECURITIESINVESTOR，LIMITEDRATIONAL，COGNITIVEBIAS，PSYCHOLOGYEXPERIMENT，COMPUTATIONDEMONSTRATION，QUESTIONNAIRE，GAMEMODEI

簡(jiǎn)介：華北電力大學(xué)碩士學(xué)位論文摘要摘要本文主要研究管理心理學(xué)在人力資源管理中的具體應(yīng)用，首先闡述了管理心理學(xué)和人力資源的基本理論知識(shí)然后詳細(xì)分析了兩者之間的關(guān)系，并找到具體的結(jié)合點(diǎn)此后，本文結(jié)合人力資源管理的四個(gè)重點(diǎn)即選才、用才、育才、留才，把管理心理學(xué)的重點(diǎn)內(nèi)容應(yīng)用到人力資源管理的實(shí)踐中最后根據(jù)上述工作，建立了企業(yè)人力資源管理綜合能力的評(píng)價(jià)指標(biāo)體系，并運(yùn)用模糊綜合評(píng)價(jià)法和層次分析法相結(jié)合的原理，對(duì)企業(yè)的人力資源管理能力進(jìn)行評(píng)價(jià)，因此本文的研究具有一定的理論和實(shí)際意義。關(guān)鍵詞管理心理學(xué)，人力資源管理，模糊評(píng)價(jià)，AHPABSTRACTAIMINGFORTHEAPPLICATIONOFMANAGERIALPSYCHOLOGYINHUMANRESOURCEMANAGEMENTOFENTERPRISE,THISPAPERELABORATESTHEBASICTHEORIESOFMANAGERIALPSYCHOLOGYANDHUMANRESOURCEMANAGEMENT,THENPARTICULARLYANALYZESTHERELATIONBETWEENTHEM,ANDFINDSOUTTHECOMBINEDPOINTINASPECIFICWAYHENCEFORTH,BAS噸ONFOURPARTSCONTENTSOFTHEHUMANRESOURCEMANAGEMENT,NAMELYTHECHOICESANDTHEUSINGANDTHETRAININGANDTHEKEEPING,APPLIESTHEADMINISTRATIONPSYCHOLOGYPRIORITYCONTENTTOTHEHUMANRESOURCEMANAGEMENTPRACTICEFINALLY,ACCORDINGTOABOVEMENTIONEDWORK,BUILDSUPTHEBUSINESSENTERPRISEHUMANRESOURCEMANAGEMENTTOSYNTHESIZETHEEVALUATIONINDEXSIGNSYSTEMOFABILITY,ANDUSESTHEMETHODWHICHCOMBINETHEFUZZYCOMPREHENSIVEEVALUATIONMETHODANDTHEANAL殉HIERARCHYPROCESSTOGETHER,EVALUATESTHEHUMANRESOURCEOFTHEBUSINESSENTERPRISETHEREFORETHISPAPERHASTHECERTAINTHEORYANDACTUALSIGNIFICANCEWANGLIUTECHNOLOGYECONOMYANDMANAGEMENTDIRECTEDBYPROFLUJIANCHANGKEYWORDSMANAGERIALPSYCHOLOGY,HUMANRESOURCEMANAGEMENT,AFUZZYEVALUATION,ANALYTICHIERARCHYPROCESS幽鄉(xiāng)口口尸AH月本人鄭重聲明此處所提交的碩士學(xué)位論文管理心理學(xué)在企業(yè)人力資源管理中的應(yīng)用與評(píng)價(jià)研究，是本人在華北電力大學(xué)攻讀碩士學(xué)位期間，在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果據(jù)本人所知，除了文中特別加以標(biāo)注和致謝之處外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得華北電力大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均己在論文中作了明確的說(shuō)明并表示了謝意。學(xué)位論文作者簽名_1才日期關(guān)于學(xué)位論文使用授權(quán)的說(shuō)明本人完全了解華北電力大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即①學(xué)校有權(quán)保管、并向有關(guān)部門送交學(xué)位論文的原件與復(fù)印件②學(xué)校可以采用影印、縮印或其它復(fù)制手段復(fù)制并保存學(xué)位論文③學(xué)?？稍试S學(xué)位論文被查閱或借閱④學(xué)校可以學(xué)術(shù)交流為目的，復(fù)制贈(zèng)送和交換學(xué)位論文⑥同意學(xué)?？梢杂貌煌绞皆诓煌襟w上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。P密的學(xué)位論文在解密后遵守此規(guī)定作者簽名”師簽名幾戶皿一日期日期華史,}Z“

簡(jiǎn)介：江西師范大學(xué)碩士學(xué)位論文中國(guó)古代商業(yè)廣告基本形式及其心理學(xué)思想分析姓名孫繪申請(qǐng)學(xué)位級(jí)別碩士專業(yè)普通心理學(xué)指導(dǎo)教師楊鑫輝19960401ABSTRACTWITHTHEDEVELOPMENTOFMODERNPROMOTIONALMEDIA，ADVERTISMENTALMOSTBECOMEOMNIPRESENTDURINGTHEACTIONOFMODERNMARKETINGMANAGEMENTSUCCESSFULADVERTISINGPLAYAPOSITIVEROLEINPRODUCTION，CIRCULATIONANDCONSUMPTION”SCIENTIFICADVERTISINGARTDEPENDSONPSYCHOLOGICALRULES，“PSYCHOLOGYPLAYSANIMPORTANTROLESBOTHINTHEACTUALADVERTISINGOPERATIONANDTHERESEARCHOFADVERTISINGACTIONINANCIENTCHINESECOMMERCIALACTIONMANYBUSINESSMENSUCCESSFULLYDEPENDONADVERTISMENTTOATTRACTTHECUSTOMERANDGETSALESPROMOTION，WHOSEMANAGEMENTSTRATEGYCONTAINSRICHADVERTISINGPSYCHOLOGICALTHOUGHTDISCOVERINGANDARRANGINGANCIENTCHINESECOMMERCIALADVERTISINGPSYCHOLOGICALTHOUGHTISOFMOMENTOUSCURRENTSIGNIFICANCEFORTHERESEARCHANDDEVELOPMENTOFMORDERNADVERTISINGPSYCHOLOGYTHEARTICLEDISCUSSESTHESEFOLLOWINGITEMSLTHETHEORITICALBASISOFADVERTISINGPSYCHOLOGYCONSUMERBEHAVIORBECAUSECONSUMERISTHEAUDIENCEADVERTISINGFUNCTIONBASESONCONSUMERBEHAVIOR2THEESSENTIALFORMOFANCIENTCHINESECOMMERCIALADVERTISMENTWHICHINCLUDES①COUNTERDISPLAYANDHAWKINGADVERTISMENT②SHOPPINGADVERTISMENT③PACKAGEPAPERADVERTISMENT④BILLSANDPOSTERS3ANALYSISONTHEPSYCHOLOGICALTHOUGHTOFANCIENTCHINESECOMMERCIALADVERTISINGCASESTHESESIXCASESEXPOUNDTHEFOLLOWINGADVERTISINGPSYCHOLOGICALTHOUGHTPERSUADINGMINDANDFOLLOWINGPUBLICMINDOFTHEAUTHENTICADVERTISMEPTADVERTISINGVENTINGEMOTION，CATCHINGATTENTIONTOMAKEATTACTIONANDSTIMULATINGINTRESTESTTOMAKEAPPEALECT

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文“快樂(lè)指數(shù)”和“壓力指數(shù)”在人力資源管理中的應(yīng)用從心理學(xué)角度探討企業(yè)高級(jí)人才流失姓名林立群申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師趙旭20050228上海交通大學(xué)EMBA學(xué)位論文“快樂(lè)指數(shù)”和“壓力指數(shù)”在人力資源管理中的應(yīng)用APPLICATIONOF“PLEASUREINDEX”“PRESSUREINDEX”INHUMANRESOURCEMANAGEMENTDISCUSSIONOFBRAINDRAINFROMTHEVIEWOFPSYCHOLOGYABSTRACTBUSINESSCOMPETITIONDOESNOTEXISTAMONGNATIONSBUTINENTERPRISESWHILECOMPETITIONSAMONGENTERPRISESLIEONPEOPLEWITHABILITYTHEHUMANRESOURCEWHICHHASBEENRANKEDPRIMARYRESOURCEINTHEWLDHASADIRECTRELATIONSHIPWITHTHEBLOSSOMOFENTERPRISESWITHTHEIMPLEMENTOFTHEWTOPROMISERAPIDPACEOFOPENINGAFASTFLOWOFCAPABLEPEOPLEHASSWEPTTHEWHOLENATIONWHICHNEVERTOOKPLACEBEFETHEBRAINDRAINISGETTINGWSEINOURNATIVEENTERPRISESTHISESSAYCONCENTRATEDONTHEPHENOMENONOFBRAINDRAININENTERPRISESINCHINATHISRESEARCHADOPTEDTHETOOLSOFQUESTIONNAIREVISITINGBYWHICHWECOLLECTEDABUNDANTRELATEDINFMATIONTHENWESETABOUTFROMTHEPOINTOFVIEWOFPSYCHOLOGYCOMBININGTHETWOINDEXES“PLEASUREINDEX”“PRESSUREINDEX”THENANALYZEDTHECAUSESOF“BRAINDRAIN”BYWHICHWEFOUNDOUTTHEBLINDSPOTOFHUMANRESOURCEMANAGEMENTFINALLYSUMMARIZEDTHESIGNIFICANCEOFUSEOFPSYCHOLOGICALINHUMANRESOURCEMANAGEMENTINENTERPRISESWEWENTONTHECONCEPTOFBRAINDRAININENTERPRISESINTHEFIRSTCHAPTERFIRSTWETALKEDABOUTTHEINCONTROLLABLEOFTHEBRAINDRAINTHENWEANALYZEDTHEDISADVANTAGESOFINFLUENCETOTHEENTERPRISESWHICHWEMAINLYTALKABOUTTHEHIGHCOSTOFTHEBRAINDRAINSECONDCHAPTERBROUGHTFWARDTHEMETHODWEUSEDINTHISESSAYACCDINGTOKNOWNINFMATIONWEDESIGNEDTHEQUESTIONNAIRESYLLABUSOFTHEVISITINGALLOFTHEQUESTIONSFOCUSONTHECAUSESOFBRAINDRAINASWELLASTHERELATIVITYOFPLEASUREPRESSUREBRAINDRAINWESURVEYALARGENUMBEROFPEOPLEWITHQUESTIONNAIRETOAVOIDTHEUNILATERALCOGNITIONWEALSOCARRIEDOURPOINTOFFINDINGOUTTHEPSYCHOLOGICALSITUATIONOFJOBHOPPINGEMPLOYEESBYTHEINDIVIDUALVISITINGGROUPINVESTIGATIONINTHETHIRDCHAPTERWEANALYZEDTHECAUSESINDETAILFROMTHREEASPECTSTHENWESUMMARIZEDTHEFOLLOWINGCAUSESTHEACTIVEJOBHOPPINGHAPPENEDFTHEVARIOUSPRESSURESTHEEMPLOYEESBNINENTERPRISESSOCIETYALONGWITHTHECOMMUNICATIONPROBLEMSAPPLAUSECOMPLIMENTDIFFERENTIAHEREWEGROUNDEDFTHESTRATEGIESFROMTHEPOINTOFPSYCHOLOGYINTHEFOURTHCHAPTERWITHTHEPROFESSIONALPSYCHOLOGICALKNOWLEDGEWECOMBINEDTHE“PLEASUREINDEX”“PRESSUREINDEX”TODEFECTANALYZETHEMENTATIONOF

簡(jiǎn)介：廈門大學(xué)碩士學(xué)位論文債務(wù)契約設(shè)計(jì)基于心理學(xué)與行為學(xué)的研究姓名陸楊申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師游相華20060401ABSTRACTINTHECAPITALMARKET，DEBTCONTRACTISANIMPORTANTMETHODFORTHEDEBTORSTOCOLLECTTHEFUND，ANDFORTHEINVESTORSTOINVESTANDOBTAINBENEFITSITISALLIMPORTANTPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSTHEPERSONWHOSIGNSANDEXECUTESDEBTCONTRACTISTHENATURALPEOPLE，SOTHEIRPSYCHOLOGICALANDBEHAVIORALCHARACTERHAVEANIMPORTANTINFLUENCEONTHEDEBTCONTRACTHOWEVERMOSTOFTHEFORMERSCHOLAR’SRESEARCHISBASEDONTHEHYPOTHESISTHATCONTRACTPARTICIPANTSARERATIONALCOMPLETELYTHEREAREINEVITABLYCERTAINLIMITATIONSTOEXPLAINANDFORECASTTHEECONOMYIFYOUAPPLYTHETHEORYWHICHWASDEVELOPEDACCORDINGTOSUCHHYPOTHESISTHEREFORE，ITISNECESSARYTOANALYZETHECONTRACTPARTICIPANT’SPSYCHOLOGICALANDBEHAVIORALCHARACTERANDUTILIZESITTOTHEDEBTCONTRACTDESIGNTHISARTICLEHASASUMMARYTOELEMENTARYTHEORYOFTHECONTRACTFIRSTLYANDINTRODUCESTHEFINANCIALCONTRACTCONCEPTANDITSCLASSIFICATION，THENCARRIESONAHISTORICALREVIEWTOTHECAPITALSTRUCTURETHEORYWEANALYSESTHEFINANCIALCONTRACTTHEORYWITHEMPHASISTHESECONDPARTELABORATESDESIGNTARGETANDPRINCIPLEOFTHEDEBTCONTRACTFIRSTLYTHENSEPARATELYANALYSESBASICCHARACTEROFSIXDESIGNFACTORSTHEDEBTORTHEINVESTORTHEPRICEANDINCOMECLAUSE，THETIMECLAUSE，THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSETHETHIRDPARTHASADISCUSSIONONTHEPSYCHOLOGICALANDBEHAVIORALCHARACTEROFTHEDEBTCONTRACTPARTICIPANTWHICHINVOLVEDINSIGNINGANDPERFORMINGCONTRACTPROCESSBYUTILIZINGPSYCHOLOGYANDBEHAVIORTHEORYTHISCHAPTERELABORATESBEHAVIORALCHARACTEROFTHECREDITORANDTHEDEBTORINTHEJUDGMENTANDTHEDECISIONMAKINGPROCESS，ASWELLASTHEDEVIATIONWHICHCAUSEDTHEREAREMAINLYREPRESENTATIVEANDITSDEVIATIONAVAILABILITYANDITSDEVIATION，ANCHORINGINJUDGMENTPROCESS；ANDMENTALACCOUNT，SELFCONTROLANDLOSSAVERSIONINTHEDECISIONMAKINGPROCESSTHEFOURTHPARTANALYSESTHEDEBTCONTRACTDESIGNOFTHEPRICEMADINCOMECLAUSE，THETIMECLAUSE，THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSEBASEDONTHEFORMERANALYSISTHISARTICLEWILLBEHELPFULTOCONSTRUCTTHEPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSKEYWORDSDEBTCONTRACT；BEHAVIORALCHARACTER；DESIGN

簡(jiǎn)介：華東師范大學(xué)博士學(xué)位論文中國(guó)股票市場(chǎng)個(gè)體投資者行為研究行為金融框架下的心理學(xué)試驗(yàn)和實(shí)證檢驗(yàn)姓名楊奇志申請(qǐng)學(xué)位級(jí)別博士專業(yè)世界經(jīng)濟(jì)指導(dǎo)教師馮文偉20050401ABSTRACTTHETHEORYOFBEHAVIORALFINANCECOMESINTOBEINGWITHTHECHALLENGESANDQUERIESTOTHEMODERNFINANCIALTHEORYBASEDONPSYCHOLOGICALEXPERIMENTS，BEHAVIORALFINANCEANALYZEDDIFFERENTKINDSOFINVESTORSMENTAICHARACTERISTICSANDUSETHESERESULTSTOSTUDYINVESTOR’SDECISIONMAKINGPROCESSASWELLASITSIMPACTONTHEASSETSPRICINGFROMTHEBEHAVIORALANALYSISOFTHECONNECTIONSBETWEENINVESTORS’BEHAVIORANDTHEFLUCTUATIONOFSTOCKPRICE，WECANGETACLUETHATINVESTORS’BEHAVIORISTHEKEYFACTORTOINFLUENCESTOCKPRICESTHAT’SBECAUSEMOSTOFINVESTORSAREIRRATIONALBECAUSEOFDIFFERENTREASONSINDIVIDUALINVESTORSLACKTHEABILITIESTOANALYZEORPROCESSTHEALREADYKNOWNINFORMATIONWHICHHASANEGATIVEIMPACTONTHECONNECTIONBETWEENINFORMATIONDELIVERYANDPRICEFLUCTUATIONCONSIDERINGCHINESESTOCKMARKETISSTILLYOUNG，ITSSTRUCTUREANDSUPEFVISIONSYSTEMARENOTQUIETSOUND，WHICHLEADTOHIGHDEGREEOFINVESTORS’UNREASONABLENESSTHEREFOREITISANECESSITYTOSTUDYCHINESEINVESTORS’BEHAVIORTHROUGHTHETHEORYOFBEHAVIORALFINANCETHISARTICLEMADEAREVIEWINTHEBEHAVIORALRESEARCHOFINVESTORSINSTOCKMARKETFIRSTLYWEGIVEREADERSTHECLEARUNDERSTANDINGOFTHERESEARCHFIELDUNDERTHETHEORYOFBEHAVIORAFFINANCETHENWEADOPTTHEOVERSEASCOMPARATIVELYSOUNDRESEARCHMETHODSPSYCHOLOGICALEXPERIMENTSANDEMPIRICALSTUDYWEANALYZECHINESEINVESTORS’MENTALBIASANDDECISIONMAKINGBEHAVIORSANDDRAWCONCLUSIONSTHISARTICLEALSOPUTSFORWARDSOMEINVESTMENTSTRATEGIESFORTHEINDIVIDUALINVESTORSACCORDINGTOTHEPSYCHOLOGICALEXPERIMENTSTARGETINGONTHEINDIVIDUALINVESTORSOFCHINESESTOCKMARKETWEFOUNDTHATWHENATFACEOFRISKCHOICE，THETESTEDINVESTORSHAVEFAMILIARCOGNITIONBIASWHICHINCLUDEOBVIOUSOVERCONFIDENCE，AMBIGUITYAVERSION10STAVERSENESSASWELLASANCHORINGANDADJUSTINFORMEDBYTHAT，WECANDEDUCETHATWHENMAKINGADECISIONCHINESEINVESTORSHAVEANALOGICALMENTALBIASESASWHICHHADBEENFOUNDABROADHOWEVER，BECAUSEOFTHEDIFFERENCEINECONOMYANDCULTUREENVIRONMENT，THEDEGREEINMENTALBIASISDIFFERENTTHEN，BACKEDUPBYSTATISTICSINCHINESESTOCKMARKET，THISARTICLETAKESMETRICTESTSTOTHEASSUMPTIONSOFOVERCONFIDENCEANDDEPOSITIONEFFECTTHERESULTPROVESOVERCONFIDENCEDOEXITSINCHINESESTOCKMARKETANDITSDEGREEWILLBEDIFFERENTONASCENDINGAND