1、分類號UDC——密級公開|哦。；l產(chǎn)哮。碩士研究生學(xué)位論文中美銀行網(wǎng)站主頁體裁特征對比分析申請人：學(xué)號：培養(yǎng)單位：學(xué)科專業(yè)：研舫向：指導(dǎo)教師：完成日期：任柏洋2120817應(yīng)用外語學(xué)院外國語言學(xué)及應(yīng)用語言學(xué)特殊目的英語佟敏強(qiáng)副教授2015年3月11日黑龍江大學(xué)碩士學(xué)位論文AbstractUnderthebackgroundofeconomicglobalization，moreandmoredomesticbanksarepayingg

2、reatattentiontotheestablishmentofthehomepagesoftheirportalsitesTherefore，thisthesiswillanalyzethehomepagesundertheperspectivesofgenreanalysis，comparingthegenrefeaturesofChineseonesandAmericanones，thusfindingthedeficitsof

3、domesticbanks’homepagesaswellasprovidingreferencesfortheimprovementsofthedomesticODeSAsakindofmultimodalizeddigitalgenre，homepagepossessesthefeaturesofbothtraditionaltextandnetworkmedium，whichhasmadetheresearchofhomepage

4、genreanalysismoredifficult。Uptillnowthereareveryfewstudiesonthegenrefeaturesofhomepageeitherathomeorabroad，whereasthereishardlyanystudyonthewebsitesofsomeindustriesorfieldsThisthesishasestablishedacorpuswhichcontained25h

5、omepagesofChinesebanksand25homepagesofAmericanbanksrespectivelyBasedonthetheoriesproposedbyESPSchoolandtheDigitalGenreAnalysisModelproposedbyAskahaveandNielsen，thisthesishascontrastedandanalyzedthegenresfromtextualdimens

6、ionandmediumdimensionaswellasdiscussedthechoicetendenciesunderdifferentculturesofcolorsandpagelayouts，thecolorsandpagelayoutsaretwosymbolicsourceswhichcouldinfluencemoreonthemeaningconstructionofbanks’homepagesTheresults

7、showthatunderthetextualdimensions，themovestructuresofeitherChinesebankwebsitehomepagesorAmericanonesarealmostthesame，whiletheforms，contentsorfrequenciesofeachmovearedifferent；undermediumdimension，theamountoftheirgenericl

8、inkusesaresimilarwhiletheirspecificlinksarequitedifferentComparedwithAmericanbanks’homepages，ChinesehomepagesinEnglisharetediousincontent，lackofvariedinformation，haploid，conservativeandhierarchicalinbrowsemodesKeyWords：G