1、華比電力人學(xué)程碩十專業(yè)學(xué)位論文摘要發(fā)電企業(yè)向大用戶直接供電是在新一輪電力體制改革的背景下提出來的，開展大用戶直供將對電力系統(tǒng)的多個組成成員產(chǎn)生影響，而這當(dāng)中，對供電企業(yè)的影響無疑是深遠(yuǎn)的。為了保證供電企業(yè)的利益，供電企業(yè)就必須樹立現(xiàn)代市場營銷觀念。本文就某供電企業(yè)的實際情況出發(fā)，分析了其大用戶營銷的現(xiàn)狀，指出其存在的問題，并對其大用戶營銷環(huán)境進行了綜合分析，引入客戶管理關(guān)系的相關(guān)理論，指出了在這種環(huán)境下某供電企業(yè)應(yīng)該實施的營銷策略，并就

2、如何建立與客戶持久的關(guān)系給出了建議，最后就這些策略得以順利實施的保障一一構(gòu)建服務(wù)利潤鏈的具體問題進行了分析，為某供電企業(yè)開展大客戶營銷工作提供參考。關(guān)鍵詞:供電企業(yè)，營銷策略，服務(wù)利潤鏈ABSTRACTThedireettransmissionofeleetriePowerfromGeneratorstolarger15ProPosedinthenewcontextofreform，andthisPolieyexertsanimPact

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7、ofitChain華比電力人學(xué)以旱碩十專一業(yè)’學(xué)位論文4.4.2供電企業(yè)服務(wù)利潤鏈的鉤成分析.…‘........................……，.......................……334.4.3構(gòu)建供電企業(yè)服務(wù)利潤鏈應(yīng)注意的問題........……，................……，..........……33第五章結(jié)論.....……，.....……，.............……，..............

8、..................……，.，.................................……37參考文獻……‘..…，..............................................................................................................……38致謝.................................