1、廣西大學碩士學位論文GG糖業(yè)集團在循環(huán)產(chǎn)業(yè)鏈上的一體化戰(zhàn)略研究姓名：曾小妮申請學位級別：碩士專業(yè)：工商管理指導教師：邱志強20080602IntegrationstrategyofCirculatingIndustryChainofGGCo。LtdAbstractSugarindustryinChinahasdevelopedrapidlyduringthelasttenyears，andsugarenterprisesflourish

2、edatpresentHoweverwiththedevelopmentofsugarindustrythecontradictionsbetweenmanufacturingcapabilityexpandingandfesourIcescarcitybenefitincreaseandenergysaving&enviromentprotectingbecomemoreandmoreserious，andthesugarenterp

3、riseswerefaced塒tllvehementcompetitionandhugestressGGCoLtd，whichWasonceclosetobankruptcynowconsistedoffoursugarmillsandonepulpandpapermill，itstotalbenenfitWasmorethanonehundredmillionItWasrightdevelopingstrategythatGGCoLt

4、dsucceed。TomeetwithnewchancesandchallengesofsugarindustryitWasnecessarytosetuprightdevelopingstrategiesforsugarenteriprisesTheexteriorenvironmentofGGincludingmacroenvironmentandindustrialenvironmentwasdescribedinthisthet

5、is，thecurrentstatusanddevelopmenttrendencyofrelatedmacroenvironmentwasalsoanalyzcdbyusingPESTandsugarmarketathomeandabroadwasalsodiscussedinthisthesisIntheindustrialenviromentanalysis，theeffectsoffiveforceonGGdevelopment

6、wereanalyzedbyemployedbaudfiveforcecompetitionstructurefa擻e，whichwashelpfultoGGdevelopmentMoreovertheexteriorchanceandchallege，advantagesanddisadvantagesofinteriorconditionswereeoncluedbyanalyzingtheintriorresources，then

7、thenewdevelopmentintegrationstrategyofGGCoLtdwasbroughtforwardonthebaseofcirculatingindustrychainThemeasurestobringintegrationstrategyintoeffectsuchasrawmaterialbaseenlargement，industrialstructurereconstruct，andmanufactu

8、ringcapabilityexpanding，werediscussedAnydevelopmentstrategywasbroughtforwardundergivenenvironme瓣乞andwaspracticableforgivenpreiod，itneedmodificationwiththedevelopmetnofindustryandsocietyThedevelopmentintegrationstrategybr

9、oughtforwardinthisthesisWaspracticableonlyatpresentandincomingseveralyearsWiththedevelopmetnofexteriorandinteriorenvironment，andinteriorfactorsalterationtthedevelopmentstrategyofGGCoLtdmustbecontinuallyadjustedtomeetwith