1、內(nèi)蒙古大學(xué)本科畢業(yè)論文學(xué)校代碼10126學(xué)號分類號密級本科畢業(yè)論文金蘭港酒店的綠色營銷策略研究學(xué)院、系經(jīng)管學(xué)院專業(yè)名稱工商管理年級學(xué)生姓名指導(dǎo)教師年月日內(nèi)蒙古大學(xué)本科畢業(yè)論文AbstractEconomicdevelopmentinthefeelingsbroughtaboutbytheimprovementinlivingconditionspeoplealsoexperienceanunprecedentedlevelofenvir

2、onmentaldegradationshtageofresourcesecologicalcrisisbroughtaboutbythreatsetc..Asearchfharmonybetweenmannatureresourcesecologicalbalanceoftherationalizationoftheuseoftheconcepthasgraduallybecomethetrendofconsumption.Inthi

3、s“green“consumerdrivenconceptanewmarketingideagreenmarketinghasbeenintegratedintotheenterprisetothemarketingsystemhasemergedasatrendinthedevelopmentofcpatemarketing.Thisarticlefocusesontheanalysisofmarketingtheythroughth

4、eanalysisofthegreenonthehotelserviceindustryenvironmentalanalysistofindthehoteltoimplementgreenmarketingstrategies.articlesofJinlangangHotelstudyfoundthatgreenmarketingstrategyhotelfmalismfromthehotelthereistheoperatinga

5、cteristicoftheservicesectfurtherfromthetwoaspectsofinternalexternalanalysisoftherootoftheproblem.Madeinthemarketingstrategyofthehotelbefethemacroenvironmentthecompetitiveenvironmentinternalenvironmentofthethreeaspectsoft

6、heimplementationofthehotelsgreenmarketingenvironmentanalysis.onthisbasisthegreenstarhotelhasmadetheconsumermarketsegmentationpositioning.Theconceptofgreenmarketinghotelserviceindustryisacombinationoftheacteristicsoftheho

7、teltocarryouttheentrypointfgreenmarketing.Sothisarticlefromtheservicemarketingelementsofthefivemarketingpointofviewthehoteltoimplementgreenmarketingstrategiesofthespecificrecommendationsaregiven.Isthefirstconcretemeasure

8、toestablishtheconceptofgreenmarketingtopromotetheadoptionofgreenproductsthedevelopmentofthepriceofgreenproductsdeionofdistributionchannelsgreenmarketingthefinalgreentotakethepromotionalmarketingapproachsoastobringtherele