1、四川省高品質(zhì)鮮牛奶供應(yīng)的營(yíng)銷(xiāo)策劃書(shū)四川省高品質(zhì)鮮牛奶供應(yīng)的營(yíng)銷(xiāo)策劃書(shū)公司名稱公司名稱：小牛牛奶實(shí)業(yè)集團(tuán)股份有限公司編寫(xiě)日期編寫(xiě)日期：11年11月20日11年12月3日作者作者：羅強(qiáng)III目錄前言...........................................................................................................................

2、........................II策劃書(shū)內(nèi)容概括.......................................................................................................................II目錄................................................................

3、................................................................................III一、公司所在地................................................................................................................................1二

4、、產(chǎn)品介紹....................................................................................................................................11、鮮牛奶.............................................................................

5、.....................................................12、我們的產(chǎn)品..........................................................................................................................13、我們的服務(wù).............................

6、.............................................................................................2三、策劃目標(biāo)........................................................................................................................

7、............2計(jì)劃目標(biāo)....................................................................................................................................2四、市場(chǎng)分析................................................................

8、..................................................................31、四川省鮮牛奶的消費(fèi)量以及成長(zhǎng)空間..............................................................................3（1）鮮牛奶消費(fèi)現(xiàn)狀..............................................

9、........................................................3（2）鮮牛奶消費(fèi)量成長(zhǎng)空間..........................................................................................32、四川省水牛奶的消費(fèi)量及成長(zhǎng)空間..........................................

10、........................................4（1）水牛奶簡(jiǎn)介..............................................................................................................4（2）水牛奶消費(fèi)現(xiàn)狀..................................................

11、....................................................4（7）牛奶消費(fèi)年齡..........................................................................................................84、鮮牛奶行業(yè)出現(xiàn)的問(wèn)題.......................................

12、...............................................................85、目標(biāo)客戶..............................................................................................................................9（1）鮮牛奶的目標(biāo)客戶............

13、......................................................................................9（2）水牛奶的目標(biāo)客戶................................................................................................10五、競(jìng)爭(zhēng)分析..................

14、................................................................................................................101、產(chǎn)品價(jià)格....................................................................................................

15、........................102、產(chǎn)品類(lèi)型............................................................................................................................103、產(chǎn)品品牌及市場(chǎng)占有率..................................................

16、..................................................104、產(chǎn)品包裝............................................................................................................................115、銷(xiāo)售渠道..............................

17、..............................................................................................11六、市場(chǎng)目標(biāo)......................................................................................................................

18、............11七、營(yíng)銷(xiāo)策略..................................................................................................................................111、產(chǎn)品策略..............................................................

19、...........................................................12（1）產(chǎn)品組合................................................................................................................12（2）產(chǎn)品包裝設(shè)計(jì).............................

20、...........................................................................12（3）新產(chǎn)品的開(kāi)發(fā)........................................................................................................142、價(jià)格策略......................

21、......................................................................................................15（1）產(chǎn)品定價(jià).............................................................................................................

22、...15（2）價(jià)格調(diào)整................................................................................................................153、渠道策略........................................................................................

23、....................................164、促銷(xiāo)策略............................................................................................................................165、服務(wù)策略............................................